Raymond James Stadium’s namesake is not some obscure public figure or local sports legend from days gone by, but rather a thriving diversified financial services firm headquartered in St. Petersburg, Florida – Raymond James Financial. The company has held the naming rights to the stadium since it opened in 1998 and will continue as the named sponsor through the 2027 season, marking the second-largest continuous active stadium naming rights partnership in the National Football League.

The name actually comes from the result of the 1964 merger of two financial service companies, one run by Robert A. James and the other by Edward Raymond. Raymond James was incorporated as Robert A. James Investments in 1962. In 1964, Raymond and Associates merged into Robert A. James Investments – and Raymond James & Associates was formed.

In an era when most of its competitors focused solely on buying and selling stocks or mutual funds, Raymond James was committed to comprehensive financial planning for each individual. The firm has been dedicated to providing customized service and meeting its clients’ diverse financial needs ever since.

Raymond James financial advisors base their investment recommendations not on hot stocks or short-term market trends, but on a full understanding of each client’s unique financial situation and goals. That dedicated planning fosters well-informed choices and commitment to client service, both of which have been hallmarks of Raymond James since its beginning.

Investors have embraced that approach. Over the course of more than five decades, Raymond James has grown into a highly regarded firm, with more than 7,100 financial advisors serving more than 2.9 million accounts in more than 2,800 locations throughout the United States, Canada and overseas. In addition, total client assets are approximately $604 billion (as of September 30, 2016).

Over the years, the firm has become an internationally recognized leader in the investment industry, while its commitment to clients and their financial well-being remains as strong as ever.

Traded on the New York Stock Exchange (RJF), Raymond James is a multinational company with distinct business units that serve a variety of clients, from individuals and small business owners to municipalities and major corporations.

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